Exploring Instagram's Reels Link Stickers

What You Need to Know and How To Use Them

With Instagram's latest feature, the Reels Link Stickers, you can take your content creation to the next level. As a content creator, you're probably familiar with the power of Instagram's Stories, but now you can take your Stories to a whole new level with the help of Reels Link Stickers.

This new feature allows you to link your Instagram Stories to an external website, making it easier than ever to drive traffic to your site. With this article, you'll learn what Reels Link Stickers are, why you should use them, and how to set them up on your Instagram account. So, if you're looking for a way to boost your content and reach new audiences, Reels Link Stickers are the perfect way to do it!

What are Reels Link Stickers?

If you're already familiar with Instagram's Stories feature, then you'll be excited to learn that you can now link your Stories to external websites and drive more traffic to your site. Reels Link Stickers are a new feature that allows you to create a link in a sticker and link it to an external site. This means that when you add the sticker to your Story, viewers can click the link to go directly to your site. This way, you can drive more traffic to your site without having to leave the Instagram platform. Best of all, you don't need to be a website developer to use these new stickers. Anyone can add them to their content!

Benefits of using Reels Link Stickers

Reels Link Stickers bring a ton of valuable benefits to your online presence. Some of the main benefits of using Reels Link Stickers are as follows: - More Traffic: Reels Link Stickers are a great way to drive more traffic to your site. More traffic to your site means more sales, more sign ups, and more leads. This will help you grow your business and sales. - More Brand Awareness: Having a direct link to your site on Instagram will help you increase brand awareness. If your Instagram account is connected to your website, then your Reels Link Stickers will drive people to your site. This will help you get more people aware of your brand and make more sales. - More Customers: Having more traffic and more brand awareness means you'll get more customers. You can drive more customers to your site by using Reels Link Stickers. This will help you increase your sales and make more profit from your business. - Higher CTR: Using Reels Link Stickers will also help you get a higher click-through-rate (CTR). When people click through from Instagram to your site, it will help you get a higher CTR. This means you will get more traffic to your site and get more sales from your business.

Prerequisites for using Reels Link Stickers

Before you get started with using Reels Link Stickers, there are a few things that you should keep in mind. First, you will need to make sure that you have set up your Instagram account to be an external website. To do this, you will need to link your Instagram account to a website. You can do this by signing up for an account with a website platform, like Wix or Squarespace. Additionally, you'll need to use the same website for your external website and your Instagram account. You'll also need to set up your website with a Custom URL so that your Instagram account is linked to your website's correct domain.

How to set up Reels Link Stickers

Now that you know exactly what Reels Link Stickers are, how they work, and what benefits they can bring to your business, it's time to set them up on your Instagram account. This can be done easily by following these steps:

- Sign into your Instagram account.

- Click on the Profile tab, and select the Settings option.

- Click on the "Linked Accounts" option at the bottom of the page.

- Click on the "Add a website" option.

- Select the website platform that you want to use and follow the on-screen instructions.

- After you have linked your Instagram account to your website, go to your Instagram account and select the Stories option.

- Type the text for your sticker and select the sticker icon.

- Select the "Reels" icon in the top-right corner.

- Select the reels icon next to the "Website" option.

- Choose the reels sticker that you want to use, and select the URL of your website.

Best practices for creating Reels Link Stickers

Now that you know exactly how you can use Reels Link Stickers to drive more traffic to your site, it's time to start creating these stickers. You should keep these best practices in mind to get the most out of your stickers:

- Make your link easy to read: When you are creating your link, make sure it's easy to read. This will help people know exactly where they are clicking. Try to keep your link as short as possible so that it's easy to read and remember.

- Try to keep your link under 30 characters: When you're creating your link, try to keep it under 30 characters. This will make the link easier to read and remember.

- Make sure to test your link: After you have created your link, it's important to test it. You should check to make sure that your link works and that people are able to click on it. If your link isn't working, then you need to go back and edit it.

- Use Reels Link Stickers for multiple content types: You don't have to use Reels Link Stickers for just your Instagram Stories. You can also use them in your Feed posts and your regular posts. This will help you increase your reach and drive more traffic to your site.

Other ways to use Reels Link Stickers

- Create an About Us page: If you don't already have an About Us page on your website, now is a great time to create one. An About Us page is a great way to introduce your brand, team, and what your business does. You can use Reels Link Stickers to link to your About Us page, making it easier for people to learn more about your brand.

- Create a Product page: If you don't already have a Product page on your website, now is a great time to create one. A Product page is a great way to show off your products and make it easy for people to buy them. You can use Reels Link Stickers to link to your Product page, making it easier for people to buy your products.

- Create a Blog page: If you don't already have a Blog page on your website, now is a great time to create one. A Blog page is a great way to write content and drive more traffic to your website. You can use Reels Link Stickers to link to your Blog page, making it easier for people to read your content.

Design Safe Zones for Stickers

Take advantage of the full mobile screen and use immersive ads to tell your brand story in Stories and Reels. Consider leaving roughly of the top and of the bottom of the image free from text, logos, or other key creative elements to avoid covering them with UI elements like the profile icon, caption, or call-to-action.

Tip: Violating safe zones can impact your click-through-rate. On average, according to Meta, the click-through rate on ads within studies identified as violating the Reels UI Safety Zone are 28% lower than ads within studies that did not.

Conclusion

Instagram's latest feature, the Reels Link Stickers, allows you to link your Instagram Stories to an external website. This allows you to drive more traffic to your site without having to leave the Instagram platform. You don't need to be a website developer to use these stickers, and anyone can add them to their content! With the help of the Reels Link Stickers, you can easily drive more traffic to your site and grow your business.