Ai and advertising, keeping things efficient.

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It’s all begins with a little curiosity; I was curious to see what data and information I could extract from my Facebook ad account. With over ten years of ad campaign data across a broad range of clients, I wanted to see if I could pick up trends from the past that could guide the building of ads for the future.

With this the idea for GOAL was formed, moving from thought to action. [br_tc]Thinking on researching through traditional means which quickly evolved into building automation through Ai to do it for me.

Now we have a tool that analyses the data in a Facebook ad account, and the page content, allowing us to see what gets the metrics we are after (click-through rates, cost per acquisition, etc.) the software goes further and analyses the ad creative, building an asset bank of crucial things that resonate in ads and content.

To put it in a simple analogy the GOAL software, through Ai, provides us with the colours of paint to use, we now need to create the painting, streamlining and benchmarking the creative process all the time. After all, we are chasing the perfect ad, that’s the goal.

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