Meta Files

Automating X-Channel Measurement with Open-Source Techniques: Robyn

Download Meta’s guide on automating cross-channel management for insights on optimizing marketing ROI. This guide:

1. Elaborates on how businesses can measure and enhance the impact of their marketing across multiple channels using Marketing Mix Modelling (MMM), a technique that deciphers sales drivers from historical data.

2. Introduces Robyn, an open-source MMM tool tailored for flexibility. Whether businesses aim to develop MMM in-house or standardize processes with external consultants, Robyn offers a consistent measurement framework.

3. Highlights Shiseido Company HK's success story: Through innovation and data-driven strategies, the global firm utilized Robyn for multi-channel measurement. A case study reveals Shiseido's achievement in optimizing marketing spend, leading to 20-25% incremental orders.

4. Underscores the significance of data-informed decisions in the contemporary business environment. Embracing open-source methods can empower businesses of all scales to reach their marketing objectives.

Experiment with varied measurement tools and let data guide your marketing strategies for maximum ROI.