Culture, it is important!
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Over the years, I have had the pleasure of leading some of the most talented people, working to cultivate an environment that reflected how I believe business should be.
I’ve written on my thoughts around the importance of culture and how it connects to social media and branding in general, you can read that here.
Following on from that post, I thought I’d share the book I wrote for TAG The Agency. The book captured and gave guidance to the culture of the business and why it is so important to me.
The book details the working environment, the expectations and philosophy on the unique culture at TAG. We would give a copy to new staff when they joined along with additional TAG merchandise to make them feel welcomed to the company and our way of being.
I went to great lengths to document and reflect on the culture of the organisation. I wanted to build something that inspired individuals, built freedoms to create and supported the working demands of the advertising industry. Not to instil conformity, but to offer boundaries that are designed to inspire creativity.
As I always say, we must love what we do as we spend more time at work, and if you don’t, then change it. The last thing we should do is hate our jobs. As employers, managers or leaders, we must ensure your organisation has a soul that reflects the fantastic people that work within it. Don’t be too corporate, have fun, engage the staff, get all the TOYS!!
From my experience, enabling people to have freedoms to be adults is empowering, we need to be building people up so they can be more awesome.
The goal in sharing this book is to inspire other leaders to re-look at their culture, so feel free to copy the book, tweak or change things.
[br_tc]If this leads to another business having a more awesome working environment, then the world is a little bit better.
Thanks for reading![nbsp_tc]
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