Oh Snap, Christmas is coming!
Gather 'round, fabulous small business folks! Are you ready to brace for the holiday bonanza? We're diving into the deep end of the customer pool— from the legends who've been with you since your ‘grand opening’ balloon lost its flair to those sly foxes still playing a merry game of 'hide and seek'.
In a Meta study that thankfully didn't involve us guessing your favourite reindeer, a whopping 40% of humans morph into shopping ninjas in November, with another 21% catching the fever in October. If you've been daydreaming of candy canes and haven’t figured out how to sprinkle some festive charm on your customers, now's your golden ticket moment. Show them they're the tinsel to your tree in this entrepreneurial extravaganza!
Tickle the Tinsel out of Your Regulars This Season.
You know the golden saying, “Old is Gold”? Well, it rings true for your dedicated customers just as it does for that perfectly aged bottle of bubbly. So, raise a digital toast to them! Dive deep into those DMs, not just on Instagram Direct, but with targeted ads on Messenger as well.
But wait, there's more festive magic up your sleeve: re-marketing! You can specifically target these existing gold-star customers with Facebook's Custom Audiences. Tailor your messages, serve up reminders about items they might've been eyeing, or just send them a gif of Santa showing off his best dance moves. In the bustling digital marketplace, a touch of personalization lets them know they're not just any customer – they're your customer. And nothing says “I appreciate you” quite like that warm, personalized nudge during the holiday hustle.
New to the Digital Marketplace? Let's Set the Stage for Success!
If you're looking for the full story, the reel on the right has the details. But if you're juggling tasks like a content circus master, here’s the snappy lowdown:
Shine Bright on Social: Make your Facebook Page pop more than a summer firecracker. You should keep it updated with the latest and greatest, and remember to run ads that sparkle with possibility. A “contact us” button? Add it in because, let’s face it, who doesn’t click on things that shimmer?
Content: Your Golden Ticket: Do you know those posts that get thumbs tapping and racing hearts? Turn them into killer ads for Facebook and Instagram. Cast a wide net, and you might just reel in folks who didn’t know they needed what you're offering until now.
Shopping? Make It Breezy: Ease is the name of the game. Use tools like the WhatsApp Business catalogue to let customers breeze through your offerings, fill their virtual carts, and ping you with orders before you can say, “Sold out!”
As the sand warms underfoot and the Christmas carols get a tropical twist, remember: every customer, old or new, is a chapter in your sunny holiday saga. Whether they've been with you since your first sunscreen sale or are just now catching a whiff of the BBQ you're offering, they all crave a splash of summer festivity.
So, string up the fairy lights on your Pohutukawa trees, chuck another snapper on the bbq, and let's make this summer a ripper success story. Here's to ringing in the festivities with a splash of Aotearoa awesomeness and wonder!
